Premier Lake
A lakeside restaurant and lounge in Mamaia Nord.
What I did
The visual identity from scratch and everything that carries it: print, posters, video and website.
Built withIllustrator · Photoshop · InDesign · Premiere Pro · HTML · CSS · JavaScript
Context
A new place, on the lakeshore.
Premier Lake is a new restaurant and lounge in Mamaia Nord, with a terrace right on the lakeshore. It opened on 27 June 2026, and before that it needed everything: a sign that looks good above the door, menus, table numbers, promotional material, video for social media and a website.
I built the identity from scratch and carried it into every object a guest touches, from the menu on the table to the poster on Instagram.
Visual identity
The table and the lake, in one sign.
The cutlery rises from a golden boat, and the lines beneath it are the water’s reflection: the restaurant and the lake, drawn together. The name sits on one line in wide, elegant letters, and “Restaurant & Lounge” quietly says what you’ll find inside.
Colour
The green runs as a gradient, from almost black to emerald, like the water at night. Gold is used as light: on the sign, the numbers, the headings. The menus move to cream paper, so dishes and prices read easily.
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Aldine 401 for the logo, Cormorant Garamond for menu headings and Glacial Indifference for dishes and prices. On the website, headings keep the serifs and body text moves to Jost, easy to read on a phone.
Peste și fructe de mare
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A terrace on the lakeshore, a refined kitchen and evenings that turn into memories.
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An evening at Premier Lake
Everything, on one table.
The identity, brought to the table: the menu, the bar menu, the QR card, the business card and the flyer. Move them around or open them; some have a back too.
The menu
Twenty-four pages, turned like at the table.
From breakfast to imported wines, everything sits on the same grid: serif headings, dishes and prices aligned, weights and allergens in their place. Plus a QR card for the digital version.
Print, reimagined
The same information, a different ambition.
The opening flyer, the bar menu and the fence banner were printed the way the client asked for them. For the portfolio I reimagined them with more freedom: the same real content and the same identity, but with the sun setting over the lake taken from the sign, poster-grade typography and the venue’s photos given room to breathe.
The opening flyer, front and back
The bar menu, front and back
Posters and video
Events, announced in the house style.
For the opening and for the nights with artists I made posters for Instagram and print. The opening video, the restaurant presentation and the vertical videos for social media carry the same warm light into motion.
The website
A whole evening, on one page.
The website flows like an evening by the lake: the video opening, the story of the place, the restaurant, the terrace, events, the gallery and booking straight on WhatsApp. In Romanian and English, fast on a phone, launching soon at premierlake.ro/new.
Visit the site premierlake.ro/new ↗
Photos of the venue and dishes belong to Premier Lake. Artists and partners on the posters belong to the event organisers.
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