Discovery
I learn the business, the people it speaks to and what the brand has to say.
Alexandru Abalai — Aba
I create visual identities people remember and carry them into websites and apps that are fast, easy to use and easy to find on Google. From the first sketch to launch you work with one person, so the brand looks and feels the same everywhere.
By Aba
My favourite part is the end: the moment something looks perfect and, on top of that, works. That’s why I do both the design and the code.


When I’m not working: music and parties, seeing the world, and gaming nights with friends, which is where Gods Games began.
The trajectory
Since I was a kid, just for fun. My first graphics were only for myself.
Then came the first requests, from classmates. From there I climbed, step by step.
Identities, websites and apps for restaurants, guesthouses, new brands and digital products.
The next point on the line.
Let’s talk →What I do
Logo, colour, typography and brand guidelines. Plus everything printed: menus, posters, flyers, business cards.
Presentation websites and web apps, from design to code: fast, accessible and built from the first line to be found on Google, in one language or several.
Apps built end to end, from user experience to integrations: payments, invoicing, Apple Wallet and Google Wallet.
and, when needed
Launch films, social content and brand animation, so the identity moves as consistently as it looks.
Selected work





How I work
I learn the business, the people it speaks to and what the brand has to say.
I propose a clear visual direction and we discuss it before any detail.
The identity and the website or app grow together, from the same hand.
Publishing, SEO, optimisation and fine-tuning once everything is live.
Tools
I’m based in Constanța, Romania. I usually work remotely, with people anywhere, but if you’re nearby we can also meet in person. We can talk in Romanian or English.
Have a project in mind? Write to me →